Social Travel and Internet: they are two worlds closely connected and interdependent. They have given rise to a much more diverse and segmented travel experience, and less structured than in the past. Therefore they call it social travel and it is based more and more on the interests of travelers. They can surf the web and open up a world before opening up to the world itself with the art of travel. The evolution of which the Travel Industry has been the protagonist in recent years has coincided with the evolution of the Web 2.0.
The costs decreased and you can choose the trip that you prefer comfortably at home. You can modify or cancel reservations quickly. There is no need to book early, but you can do it directly on-site and then enjoy a less structured vacation.
Most noteworthy Social travel is to share and discover the “alternative” travel ways, by providing channels and social media. As a result these two points offer the opportunity to improve and increase the value of travel structures and territories.
Social Travel and OTA: Online Travel Agencies
The knowledge of the web has become a necessity in the social travel. As a result all of this gives rise to the need of the traveler to adapt to the characteristics of standard platforms, and the constant innovation by the tourism marketing.
Nowadays the traveler is the one who, even before traveling around the world, travels over the network. He uses not only the computer but also mobile applications for tablets, smartphones. The travel agent, an airline company to book a flight or a hotel are outdated.
The consequence of this phenomenon is the emergence of the so-called Online Travel Agency (OTA), such as Booking.com, Expedia and e-Dreams. Especially relevant is the birth of the search engines that are able to compare the different rates of the online travel agencies such as Trivago, Skyscanner and Kayak.
Why do we Travel?
First of all it is all this socializing and sharing travel experiences that leads the people to move from their hometown. We talk about Social Travel to define the new tourism future. Why do we travel? The most famous answer lies in the theory of Crompton, who makes a list of reasons that lead us to make certain choices:
- escape from the everyday and habitual life;
- exploration and evaluation of oneself;
- physical and mental relaxation;
- regression to infantile and adolescent forms of behavior;
- improve of family and friendly relations;
- facilitation of social interactions.
We also like to mention Dall’Ara (1990), for whom the motivation to tourism can be grouped into three distinct areas:
- the one of “himself/herself”, for travels which can restore physical and mental energy to the individual;
- that of the “other compared with himself/herself”, in which there is a research of transgression, and otherness;
- that of “within oneself”, in order to rediscover the meaning of life and the inner life, often takes place in remote and rarely visited areas.
Finally, we state that, in the past, touring could be a source of discomfort, tension and even frustration. It had become in some ways an obvious choice, a compulsion. It had lost the nice and relaxing features assuming the form of a duty to fulfill.
Consequently, from this, it stemmed a kind of ambivalence inherent in the holiday. On one hand, there was the pleasure connected to travel and to the visit of new and unknown places, on the other, the novelty of the environments itself created fear for the unknown.
Share your Travel Experience
What is the peculiarity of the places? They must have three characteristics: identity, historicity and relatedness. Maybe all of these peculiarities are becoming their own part of the social media and, of course, of the social travel. And from here it comes off the sociability of the travel. Hence the individual has less fear of which, in theory, does not know because it can become familiar with it before leaving. The web does not just limit itself to accompany tourists in choosing and getting to the destination. The web also supports them during and after the holiday through the social networks and their use on mobile devices, giving safety and knowledge.
Furthermore, sharing photos, updating the status, doing check-in on geo-social are all the proof that sharing the details of their stay is becoming a widespread habit. Due to this, among the main motivational “forces”, the web has allowed the ostentation of a special status. It seems like it makes the others participating to one’s holiday and gives prestige.
In addition there is also the part of the reviews and testimonials that we leave on the web for the benefit of other travelers. Among all these reasons it should not be underestimated the role, on the other hand, of the social networks. They contribute to the success of a hotel, for example, or the reputation of a destination. They are able to trigger interactions, word of mouth and quotes that bring benefits for the reputation, authority, trust and visibility into the network.
Conclusion: Social Travel
In conclusion we think that the Travel world became the first digital industry. This has also helped to bring down the cost of travel. Today travelling is easier and we all take advantage. The accommodation facilities, the tourist destinations and the whole entourage of tourism should focus on the creation of emotions. Probably the images are the best way to spread emotions, information and content quickly and easily. Follow Tourising on Instagram and start to make social travel!